Hot Dog on a Stick

A funky rebrand that evokes nostalgia and playfulness!

Objective

Bringing the original brand into the modern era by simplifying the logo, tuning up the color blocking, and adding  quirky messaging.

Approach

To start, the logo needed a refresh. The Hat became the centerpiece of the log and was flattened for easier application across multiple designs. The playful Ruddy typeface was paired with a san-serif, and large color blocking was used to carry brand equity through color.