Target Cycle

A minimalist take on e-commerce that highlights vibrant pins

Objective

Integrating an in-app way to manage your environmental impact while earning rewards as you shop.

Approach

This brand expansion was inspired by Target's most recent pledge toward sustainability by 2030. The expansion aims to retain brand equity by using the logo but it pushes the boundary by introducing a new blue. This blue is meant to distinguish Target Cycle as a service within the target app for functionality.

Services

UX UI
Brand Expansion

Personality

Friendly
Clean
Minimal

Typefaces

Helvetica Neue

Color Palette

Date

March 2022

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